Alyssa's Post about Michael Jordan

When analyzing Alyssa's post on Michael Jordan and his advertisements with Haines I tended to agree with most of the claims that she made. I agree with the fact that Michael Jordan is one of the most famous athletes known across the world. Michael Jordan is the face of basketball from country to country. Everyone knows who Michael Jordan is. I think that the example of Haines is one of the more well known advertisements, but one of the least productive advertisements that Michael Jordan was hired for. There are many ways to sell products and in my opinion a typical model would have done a better job at selling this underwear.
The reason why I think that Michael Jordan didn't have as much of an affect as he did with the rest of his sponsors is because underwear is a very broad topic that everyone wears, it is not specifically targeted to one audience. To put it in better words who would be the best at selling a Nike golf club? Obviously Tiger Woods, he is the best golfer in the world and the most well known athlete in all of sports, or even another example, who would be the best seller of a football? Probably, Tom Brady or Brett Favre. These two are the most well-known quarterbacks in the league. When trying to sell a certain product you need to consider your audience, and look at different marketing techniques you could use to reach that target audience. What Haines should have done before they hired MJ was consider a couple things, is the cost of getting MJ going to benefit us in the end, and number two even if he does benefit us the most is the cost benefit ratio the highest it could possibly be? I'm sure these questions did come into play, but the facts are Michael Jordan isn't known for his Haines advertisements, he is known for all the other advertisements that he has taken part in. He is known for all the companies that he has been a part of and had a tremendous impact on. The article that I listed below is an article discussing all the advertising campaigns Michael Jordan did and the success he had with them.


http://adage.com/century/people075.html