Thursday, December 3, 2009

The world of advertising grows larger each year. Each year a different professional athlete or actor picks up a different endorsement contract. Then they do multiple commercials, newspaper and magazine ads, and even radio ads. This chain of events has gone on for minimally the past 50 years and will continue to go on and increase until the day that we all pass away. The key to this chain is the more popular name that you endorse, the more of an affect that advertisement will have on your company, in most cases. Although everyone wants the top athletes or actresses, there is a price that must be payed. This price is often a considerable amount higher than a company can afford. Which brings me to the man himself in advertising, Tiger Woods.
Although Tiger Woods' recent publicity hasn't been positive he still is one of the most known names in all of advertising. The commercial that I am going to talk about are his commercials with Buick. In my opinion, Tiger woods is a perfect person for nearly all advertising. The Buick commercials that he did stress the fact that Tiger Woods drives a Buick. Many people watch these commercials and think to themselves well, if Tiger Woods drives a Buick why wouldn't I want to. Tiger is an extremely appropriate person for all car and personal item commercials because everyone wants whatever Tiger Woods has.
I think that Tiger will do a good job at endorsing the product that he is selling regardless of what it is. I haven't looked up the facts, but I would be completely shocked if the amount of Buick's sold before Tiger was endorsed compared to when he was hasn't sky-rocketed. Tiger Woods is said to be one of the most famous professional athletes in the world. If the company does decide to endorse him, the amount of profit they get for their investment will be plenty worth it. 

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